THOSE OTHER 23, WHAT'S UP WITH THEM?
According to C21
, 77% of people with PVRs (personal video recorders) skip the ads, while 43% of people watching live tv try to avoid seeing them. This obviously bodes ill for free tv in the long run, not to mention advertising execs.
My question is -- what the hell are the other 23% doing? Haven't they noticed the FF button? Do they actually like watching advs for cleaning whiter smiles?
Oh, sure, I'll stop and watch a funny ad (even if I can't remember any offhand right now). And I'll watch movie trailers.
I guess we'll see more product placement as time goes on... and more pay tv.
Product placement, product placement, product placement!
You can bet that every advertiser will soon hop onto the Ford-wagon and try to create options to run advertisements in parallel with their products placed within the actual programs.
As to the other 23%? That's an easy one. I think it's now called "Halo 2". ;p
Have u seen the Energizer Lithium ad with the running headphones/ mini disc player? Absolutely laughed myself onto the floor first time I saw that!
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