Friday, November 19, 2004

THOSE OTHER 23, WHAT'S UP WITH THEM?

According to C21, 77% of people with PVRs (personal video recorders) skip the ads, while 43% of people watching live tv try to avoid seeing them. This obviously bodes ill for free tv in the long run, not to mention advertising execs.

My question is -- what the hell are the other 23% doing? Haven't they noticed the FF button? Do they actually like watching advs for cleaning whiter smiles?

Oh, sure, I'll stop and watch a funny ad (even if I can't remember any offhand right now). And I'll watch movie trailers.

I guess we'll see more product placement as time goes on... and more pay tv.

6:09 PM

2 Comments:

Product placement, product placement, product placement!
You can bet that every advertiser will soon hop onto the Ford-wagon and try to create options to run advertisements in parallel with their products placed within the actual programs.

As to the other 23%? That's an easy one. I think it's now called "Halo 2". ;p

By  chrisdumler, at 8:12 PM  

Have u seen the Energizer Lithium ad with the running headphones/ mini disc player? Absolutely laughed myself onto the floor first time I saw that!

By  mtlanglo, at 9:23 PM  

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