Friday, December 08, 2006

Macleans magazine has a nice article about Lisa's book.

If you think showbiz is a rough business, try publishing. It's just as iffy as showbiz, but you make so much less money. Just selling your book is not enough. You have to convince your publisher to really support it. For example, Random House Canada assigned a publicist in Toronto and hired a free lancer in Montreal. Result: articles in Macleans, the Gazette, the Globe and Mail, etc. Random House in New York has just arranged for every bookstore in Miami to display her book during ArtBasel Miami, a huge art festival there.

It doesn't always happen like that. With the rapid turnover of editors and publicists, it's easy for you to lose the editor that was passionate enough to buy your book, and wind up with someone who's less motivated to promote a book that someone else bought.

2:44 PM

1 Comments:

Yep, publishing is another animal. Combining both has been a challenge.

By  Lawrence, at 1:14 AM  

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