Monday, January 15, 2007

Will somebody explain to me why the first thing the CBC does after airing the Little Mosque pilot to huge numbers is move it to another night???

4:55 PM

4 Comments:

They've heard it's important to challenge the audience or they get bored.

By  Anonymous, at 6:19 PM  

When FOX started, they did a slow build, moving one night at a time until they had a full schedule. CBC already owns Saturday, and it would seem that with how well Tuesdays are doing they'd leave Mosque there to nail down the night. But maybe they're feeling confident enough to feel it can migrate and anchor another evening.

On the other hand, maybe everybody at the CBC just didn't want to miss "House".

By  Anonymous, at 7:01 PM  

Obviously the premiere would have done well on any night, given all the hype and PR. But they didn't know that at the time so they put it in This Hour Has 22 Minutes spot so it could benefit from Rick Mercer as a lead in.

I think they're hoping it'll do well enough that it'll survive on another night and they'll be able to anchor another night.

In retrospect they should have premiered it the same night it was going to play in the regular schedule. But who knew it was going to get this much media play?

By  Anonymous, at 7:20 PM  

"Challenge the audience..." *amused snort*

Seriously, though, I think Alex has a good point, although it is addressed somewhat by the fact that few schedule changes have been as well publicized as this one is.

I do think they should've left Little Mosque... right between Mercer and Intelligence. It seriously boosted the other two shows, and it might help things to set'em up that way full-time.

Unless the 22 Minutes office has any objections?

By  Anonymous, at 8:14 AM  

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