Tuesday, July 24, 2007

When it comes to getting the right details into your story, my feeling is "the audience doesn't notice, but they notice." To unpack that a bit, the audience sees all sorts of details they aren't aware they're seeing. They don't consciously read them, but they process them. In particular they notice when they are wrong. They might not bump consciously, "Hey, that's wrong!" But they'll get a sense that something isn't right.

Here's an amusing stunt pulled on a couple of ad writers who didn't notice all the messages they were being exposed to...

Labels: creative process

9:04 AM

6 Comments:

That was a very entertaining little clip/experiment

By  wcdixon, at 11:19 AM  

Speaking as someone who works in marketing, advertising, publicity and promotion, I found that to be a fascinating experiment.

By  Kelly J. Crawford, at 12:23 PM  

That was awesome! Now I just need to recreate this experiment with some film execs!

By  Dave Mowery, at 1:38 PM  

Not buying it for a second. NO WAY. There is just too much scientific evidence that supports the inability of marketing to impact people in this "direct" way. How could he have known that other advertisements would not have had a stronger influence over the pictures and images he planted? This show is a hoax, a fraud or both.

By  Unknown, at 7:29 PM  

He says at the beginning of each show that the results are achieved by a mix of "magic, suggestion, psychology, misdirection and showmanship."

Now, figuring out which is used where - that's the fun part.

By  Piers, at 9:53 AM  

I have to agree with Eric here, smells like Alberto Gonzales.

By  Steve Peterson, at 2:33 AM  

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