Quick question: given the fact that commercials per hour are going up this fall (to 15 min/hour in both US and Canada) and, as I understand, in two years they'll be going unlimited, what impact do you think this will have on the length of dramas, comedies, and basically anything written for TV?
I dare say they will be shorter, and more disjointed. Nobody is crazy about the new five act structure except advertisers, and I hear writers complaining that they hate the ABC six-act structure. It's hard to get up a head of steam in such short bits between commercials.
The more commercials they push, the more people they will push to buying a DVR and skipping the commercials entirely. That will force TV entirely out of the advertising-supported model. The shift is probably inevitable, but what's the rush?
It's interesting to note that J.J. Abrams "Fringe" this fall is only having 5 minutes/hour, which I'm suspecting means each episode will be chock full of delicious product placement.
I dare say. But I'd rather have product placement -- so long as I can choose what products I'm placing -- than ads. I don't care whether the character drives Ford or Toyota, so long as the environmentalist can drive a small car and the selfish jackass single guy can drive a big SUV.
Labels: act structure