Saturday, March 07, 2009

Check out the reviews in this ad for Joshua Jackson's new movie, as observed by Torontoist.

11:00 PM

4 Comments:

What does it say that instead of critic's blurbs, they've taken comments from internet users about a film they haven't even seen. I'm glad it's getting a fairly wide release, but quoting message board users??? Tht's what Canadian film promotion has come to?

P.S. My word verification word was mench. I just thought that was funny.

By  Tim W., at 3:37 AM  

Surely it's ironic? Many of the ads quoting "critics" are really bullcrap in a prom dress -- isn't this a riff on that? I think it's funny.

By  Unknown, at 7:07 PM  

Mary, if the film were a comedy, I might agree with you. It's not though, so I think they're actually serious with it.

By  Tim W., at 7:48 PM  

Maybe it's the movie that got it wrong. ;-)

By  Unknown, at 10:23 PM  

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