Sunday, August 08, 2010

Saw a couple of clever ads on last Sunday's MAD MEN. I loved the Russian kleptocrat. ("Opulence? I has it.") I had to watch the ad a second time to notice the dogs playing poker in the background, an entirely throwaway gag intended to reward those rewatching it on a wide screen TV.

Then there was the ad about the 1960's ad guys trying to figure out how to sell Dove, shot in the style of MAD MEN, airing during an episode where Peggy is trying to figure out how to sell Ponds. I don't even see most ads because I click the +30 seconds button on the remote, but it looked so much like MAD MEN that I had to watch it all the way through. Until we started seeing the woman in the shower, I thought it was MAD MEN -- I figured they were showing Peggy's ad.

So both of these ads made it out of my PVR. Almost nothing except movie trailers survive the dread jump-forward button.

Is this the future of advertising? Or is this just ad agencies pulling out the stops to put the cleverest ads on the air during MAD MEN. Because you know they all watch, eh?

Labels: watching tv

8:40 PM

4 Comments:

Actually, the Dove ad pissed me off. I had that moment of "is this the show?" and realizing that it wasn't made me angry. Also, the "women are secretly geniuses at advertising" thing gets old way fast. Mr. Mom anybody?

I hate Dove now.

By  tnt, at 9:36 PM  

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By  Anonymous, at 11:34 PM  

Ha ha ha. I hope you keep the spam comment above. On this particular post it is perfect.

By  Unknown, at 6:24 AM  

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By  Anonymous, at 11:08 AM  

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