Interested in how people make web series? My buddy Elize Morgan has gone to the trouble of interviewing a whole slew of people who make web series. And she has made a book, How to Make a Web Series
, out of it. I particularly liked the conversation with Jane Espenson about her series HUSBANDS, which is more or less a TV pilot episode shot and aired in two minute chunks.
What Elize doesn't cover is the financing and monetization of web series. Annoying Orange and Têtes à Claques sell merchandise, but how does a series with a viewership of, say, fifty thousand or a hundred thousand make money for its makers?
But if you're looking for exposure, it is pretty cool that you can now shoot, cut and distribute your own series for the price of a computer and a phone. Elize has the goods -- check it out.
The cost of making web series is not high, however the return on investment is doubtful at best. With more and more people publishing different content on the web, marketing spending will increase to raise visibility of the product. If you're running on low or no marketing budget you shouldn't expect any return on your investment. Even hundred thousand views for a youtube partner is not enough to make money.
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