Another interesting thing about immersive, experiental theatre: it is local. So much of the world is now global. There is no proper city in the West without a sushi restaurant. You look at a new museum (probably by Frank Gehry) and you have no idea where it is without looking at the caption.
But immersive theatre? If you want to experience Phantom Peak, you have to go to London.
Ladders? Los Angeles.
Meow Wolf's Radio Tave? Houston.
Factory Obscura's Time Slip? Oklahoma City.
Moment Factory's Foresta Lumina? Parc de la Gorge de Coaticook, about two hours East of Montreal.
(I was commissioned to pitch a Moment Factory show for Jean Drapeau Park on Ile Ste-Hélène in the St. Lawrence River. That was super fun even just thinking about it.)
Wasteland Weekend? Neotropolis? Burning Man? The freakin' Mojave Desert.
(I'm not counting the projection shows where you pay $30 to look at Van Gogh screen savers projected on walls.)
Like, I'm seriously thinking, wouldn't it be nice to fly to London and go to Phantom Peak? I'm sure there's other things I could find to do over there.
And notice that it's not all cultural hotspots. There's a lot of theater you can only see in London or New York. But Oklahoma City?
(Check out Everything Immersive and No Proscenium if you want proof.)
I keep thinking: this is the exact opposite of video games. Each copy of a video game is identical. You can have different experiences, but you can't have an experience that isn't programmed into the game. You can have emergent gameplay -- the interaction of different mechanics producing unforeseen effects -- but true emergent storytelling is ... well, I've never seen it, and I've played a bunch of games that are supposed to have it.
You can buy any videogame almost anywhere. You can download anything on Steam in Hokkaido or Honolulu and (if you're clever) Hanoi.
Videogames scale. If one person can play it, a million people can play it (if you throw on enough servers and work out lag issues). Every immersive theatre show is artisanal.
As with theatre, each performance is unique. There's a script, usually, but you'll never see the same performance again exactly.
It's interesting to contemplate the other end of the spectrum from the art business I'm in.