Thursday, March 17, 2005

Interesting article here about what viewers would pay to watch an hour episode if they had to pay for it. You get the most money if you price it at $.99, just the price of a three minute song. (Damn musicians.)

If TiVo kills off commercials, this may be the direction we have to go with funding TV. Use encryption à la Adobe Reader, and everyone downloads his own copy of the latest episode of 24.

To make it even more interesting, viewers could bid on shows, and the producers could decide what price to sell the episode -- viewers who bid too little don't get to see it, ah well, but it was gettin' kinda lame anyway.

If people are willing to pay a buck an hour for great television -- and based on DVD sales and people signing up for HBO to watch just one show, they are -- then who needs advertisers?

1:48 PM

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