WE'RE NUMBER 3! WE'RE NUMBER 3! - Complications Ensue
Complications Ensue:
The Crafty TV and Screenwriting Blog




Baby Name Voyager graphs baby name frequency by decade.

Social Security Administration: Most popular names by year.

Name Trends: Uniquely popular names by year.

Reverse Dictionary Search: "What's that word that means....?"

Facebook Name Trees Match first names with last names.


Archives

April 2004

May 2004

June 2004

July 2004

August 2004

September 2004

October 2004

November 2004

December 2004

January 2005

February 2005

March 2005

April 2005

May 2005

June 2005

July 2005

August 2005

September 2005

October 2005

November 2005

December 2005

January 2006

February 2006

March 2006

April 2006

May 2006

June 2006

July 2006

August 2006

September 2006

October 2006

November 2006

December 2006

January 2007

February 2007

March 2007

April 2007

May 2007

June 2007

July 2007

August 2007

September 2007

October 2007

November 2007

December 2007

January 2008

February 2008

March 2008

April 2008

May 2008

June 2008

July 2008

August 2008

September 2008

October 2008

November 2008

December 2008

January 2009

February 2009

March 2009

April 2009

May 2009

June 2009

July 2009

August 2009

September 2009

October 2009

November 2009

December 2009

January 2010

February 2010

March 2010

April 2010

May 2010

June 2010

July 2010

August 2010

September 2010

October 2010

November 2010

December 2010

January 2011

February 2011

March 2011

April 2011

May 2011

June 2011

July 2011

August 2011

September 2011

October 2011

November 2011

December 2011

January 2012

February 2012

March 2012

April 2012

May 2012

June 2012

July 2012

August 2012

September 2012

October 2012

November 2012

December 2012

January 2013

February 2013

March 2013

April 2013

May 2013

June 2013

July 2013

August 2013

September 2013

October 2013

November 2013

December 2013

January 2014

February 2014

March 2014

April 2014

May 2014

June 2014

July 2014

August 2014

September 2014

October 2014

 

Monday, August 28, 2006

Bon Cop Bad Cop held at #3 in the Canadian box office, in its fourth weekend in Quebec and its second weekend in the Rest of Canada. That's beating Snakes on a Plane (2 weeks), Beerfest (1 week) and World Trade Center (three weeks), among others.

It is a silly movie. But I'm proud of it.

And now I would like to point out the direct relationship between marketing dollars spent and receipts. BCBC got $1M in promotion throughout Quebec (pop. 8 or so million) and $1M in R.O.C. (population 25 or so million). Opening weekends were 1.4 million in Quebec and 350,000 in the Rest of Canada.

In other words, where Alliance spent three times as much money per capita promoting the picture, we got four times the opening.

I am sure the argument for spending less promoting the picture in ROC is that Canadian movies in French do much better in Quebec than Canadian movies in English do in all of Canada. French movies made in Quebec have climbed to 27% of the French market; English films languish between single digits and decimal points:



But maybe there is a self-fulfilling prophecy there? If they actually promoted English language films, instead of merely making them ... in other words if people actually knew what they were about and when to go see them ... maybe market share would go up?

Two weeks prior to the opening in Quebec, you could not avoid knowing about Bon Cop Bad Cop. I turned on French radio maybe four times, for maybe ten minutes each driving to pick up my daughter from day care. I heard stuff about Bon Cop twice. Once was an ad, once was a talk radio guy saying it was the "must see movie of the summer." Bus ads? Everywhere. Posters? Everywhere. Humongous posters in the multiplexes? Check. Trailers, ben oui.

Two weeks prior to the opening in Toronto ... zip. If you'd been to a movie, you'd have seen a trailer. Otherwise, crickets.

Maybe Telefilm should spend a little less money helping fund movie production, and a little more money promoting movies that have been made?

Advertising.

Just putting it out there.

(And here's James Oregan on the same subject.)

Labels:

1 Comments:

>>Maybe Telefilm should spend a little less money helping fund movie production, and a little more money promoting movies that have been made?

ABSOLUTELY!

I was just having a conversation about this with another screenwriter (who spends his time divided between L.A. and Vancouver) who strongly believes that the Canadian government should not be in the movie-making business. He said Canadian films suffer due to this, mediocrity ensues, and talent heads to L.A. where films are funded privately. I think I have to agree with him. We should focus on attracting more private funding for Canadian films and the government should focus on funding promotion and distribution. Question is, how to attract that funding! This is a controversial topic because if the government cut funding for film production thereā€™d be a collective cry from the community. But perhaps that has to happen in order to facilitate the private funding issue.

By Blogger whiteforestrealm, at 12:53 PM  

Post a Comment

Back to Complications Ensue main blog page.



This page is powered by Blogger.