Interesting piece about Lesley Stahl, who did a "hard-hitting" piece on Ronald Reagan in 1984. Unfortunately the footage was Reagan smiling and waving to crowds. The campaign called to thank her. She ran the footage for a focus group, and 75% thought the piece was positive about Reagan.
Think about that when you're crafting your screenplay. Or your attack ad.
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Hey, it's not just television. Have you ever read the comments sections in online newspapers? It's amazing how many people have obviously not read the entire article or didn't understand it at all, yet feel the need to comment on it, and end up looking stupid. Of course, it doesn't say much that I read the comments section of online newspapers, does it?
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