This one's more effectiveComplications Ensue
Complications Ensue:
The Crafty Screenwriting, TV and Game Writing Blog




Archives

April 2004

May 2004

June 2004

July 2004

August 2004

September 2004

October 2004

November 2004

December 2004

January 2005

February 2005

March 2005

April 2005

May 2005

June 2005

July 2005

August 2005

September 2005

October 2005

November 2005

December 2005

January 2006

February 2006

March 2006

April 2006

May 2006

June 2006

July 2006

August 2006

September 2006

October 2006

November 2006

December 2006

January 2007

February 2007

March 2007

April 2007

May 2007

June 2007

July 2007

August 2007

September 2007

October 2007

November 2007

December 2007

January 2008

February 2008

March 2008

April 2008

May 2008

June 2008

July 2008

August 2008

September 2008

October 2008

November 2008

December 2008

January 2009

February 2009

March 2009

April 2009

May 2009

June 2009

July 2009

August 2009

September 2009

October 2009

November 2009

December 2009

January 2010

February 2010

March 2010

April 2010

May 2010

June 2010

July 2010

August 2010

September 2010

October 2010

November 2010

December 2010

January 2011

February 2011

March 2011

April 2011

May 2011

June 2011

July 2011

August 2011

September 2011

October 2011

November 2011

December 2011

January 2012

February 2012

March 2012

April 2012

May 2012

June 2012

July 2012

August 2012

September 2012

October 2012

November 2012

December 2012

January 2013

February 2013

March 2013

April 2013

May 2013

June 2013

July 2013

August 2013

September 2013

October 2013

November 2013

December 2013

January 2014

February 2014

March 2014

April 2014

May 2014

June 2014

July 2014

August 2014

September 2014

October 2014

November 2014

December 2014

January 2015

February 2015

March 2015

April 2015

May 2015

June 2015

August 2015

September 2015

October 2015

November 2015

December 2015

January 2016

February 2016

March 2016

April 2016

May 2016

June 2016

July 2016

August 2016

September 2016

October 2016

November 2016

December 2016

January 2017

February 2017

March 2017

May 2017

June 2017

July 2017

August 2017

September 2017

October 2017

November 2017

December 2017

January 2018

March 2018

April 2018

June 2018

July 2018

October 2018

November 2018

December 2018

January 2019

February 2019

November 2019

February 2020

March 2020

April 2020

May 2020

August 2020

September 2020

October 2020

December 2020

January 2021

February 2021

March 2021

May 2021

June 2021

November 2021

December 2021

January 2022

February 2022

August 2022

September 2022

November 2022

February 2023

March 2023

April 2023

May 2023

July 2023

September 2023

November 2023

January 2024

February 2024

 

Friday, August 22, 2008



This one is more effective than yesterday's Obama attack ad. Note how well they tie together a multitude of McCain slips: being photographed in a golf cart; saying you're not rich till you have five million bucks; not knowing how many houses you own.

A lot of people had been wondering why Obama wasn't jumping on every McCain gaffe. As someone or other pointed out yesterday, they have been waiting until they can build up a "narrative" by combining them. McCain can brush off an individual mistake -- everyone says dumb things. (Wait until Biden's the VP and see what comes out of his mouth.) But one after another, and people put together the pattern. You don't want to use up the gaffes; you want to build something out of them.

As always, it's about the story you're telling.

Note how the "out of touch" accusation cuts two ways. The ad, and its imagery, imply that McCain is an old, tired man. Heck, he probably couldn't remember how many houses he had even if he didn't have seven! Expect to see them continue to attack McCain for being old and forgetful while pretending they're attacking him for something else. Expect to see a lot of language like "out of touch" or "we think he's lost his bearings," which sounds a lot like "we think he's lost his marbles."

(Of course, the reason he couldn't answer the question is because some of them are owned by a trust, and some by his wife, so it's complicated. But attempting to address that would only open up a can of worms. His wife owns his houses? He has companies that own his stuff? What the hell?)

The McCain response has been twofold. One, jump up and down and say "P.O.W.! P.O.W.! P.O.W.!" over and over, until it becomes a Rudy-esque mantra: subject, verb, P.O.W. Second, bring up the Rezko and Ayers stuff again.

It's foolish to bring up the P.O.W. thing; the more you push it, the less impressed people will be, and they'll dare to ask why his being imprisoned 40 years ago excuses him from criticism.

The Rezko/Ayers stuff might be a little more effective, but they were going to bring that stuff out sooner or later. Here they've had to bring it out a few days before the convention, when it will get swamped. But it didn't tarnish Obama much when the Democrats brought it out against Obama, and now it's old news; for some reason, America only values new news. McCain is getting a similar pass for his involvement in the Keating 5, and the Vicki Isenman mystery: old news. You can run ads about Rezko and Ayers, and they will, but the media are not going to talk about it unless you can find a new angle.

But worse, it doesn't work with the story they're trying to tell about Obama. The past few weeks the Republicans have been painting Obama as an airhead celebrity. Now they're implying that he's corrupt. Either you're an airhead, or you're a dirty politician, but if you're dirty, you obviously know what's going on, and if you're an airhead, you're not responsible.

The McCain stuff sticks, because it fits the narrative the Obama campaign has been pushing: McCain 2008 is not the McCain of 2000. He's sold his principles. He was a maverick; now he's ready for the glue factory. He's tired and forgetful and cranky. In short: he's lost it.

Our brains seem to absorb information much better as part of a story than as an accumulation of facts; whenever you can make facts into a story, it will make a stronger impression.

Labels:

1 Comments:

Nice observations and the ad is effective. I kinda wish I was in the US these days. I feel like I'm standing on the sidelines watching a great race.

By Blogger WP, at 9:36 PM  

Post a Comment

Back to Complications Ensue main blog page.



This page is powered by Blogger.