Are the Studios Fighting WWI All Over Again? - Complications Ensue
Complications Ensue:
The Crafty TV and Screenwriting Blog




Baby Name Voyager graphs baby name frequency by decade.

Social Security Administration: Most popular names by year.

Name Trends: Uniquely popular names by year.

Reverse Dictionary Search: "What's that word that means....?"

Facebook Name Trees Match first names with last names.


Archives

April 2004

May 2004

June 2004

July 2004

August 2004

September 2004

October 2004

November 2004

December 2004

January 2005

February 2005

March 2005

April 2005

May 2005

June 2005

July 2005

August 2005

September 2005

October 2005

November 2005

December 2005

January 2006

February 2006

March 2006

April 2006

May 2006

June 2006

July 2006

August 2006

September 2006

October 2006

November 2006

December 2006

January 2007

February 2007

March 2007

April 2007

May 2007

June 2007

July 2007

August 2007

September 2007

October 2007

November 2007

December 2007

January 2008

February 2008

March 2008

April 2008

May 2008

June 2008

July 2008

August 2008

September 2008

October 2008

November 2008

December 2008

January 2009

February 2009

March 2009

April 2009

May 2009

June 2009

July 2009

August 2009

September 2009

October 2009

November 2009

December 2009

January 2010

February 2010

March 2010

April 2010

May 2010

June 2010

July 2010

August 2010

September 2010

October 2010

November 2010

December 2010

January 2011

February 2011

March 2011

April 2011

May 2011

June 2011

July 2011

August 2011

September 2011

October 2011

November 2011

December 2011

January 2012

February 2012

March 2012

April 2012

May 2012

June 2012

July 2012

August 2012

September 2012

October 2012

November 2012

December 2012

January 2013

February 2013

March 2013

April 2013

May 2013

June 2013

July 2013

August 2013

September 2013

October 2013

November 2013

December 2013

January 2014

February 2014

March 2014

April 2014

May 2014

June 2014

July 2014

August 2014

September 2014

October 2014

November 2014

 

Monday, July 11, 2011

Bill Wyman writing in Slate:
The trouble facing the movie industry right now is the same one the music industry had to confront 10 years ago.

The easiest and most convenient way to see the movies or TV shows you want is to get them illegally.

[snip]

If the studios were smart they'd go to the mat and create a massive one-stop shop for TV and movies, find a price point they can live with and then set programmers loose to make the thing as easy to use and ubiquitous as possible. Instead they've been wasting their time strong-arming the cable companies to help them on a new crusade against illegal downloaders—an unwieldy process that doesn't address the root problem and won't work.
Discuss.

Like Wyman (who is probably not the same guy as the Rolling Stones drummer), I pay a lot to see content in different ways. I've got a satellite TV bill. I've got a DVDs-by-mail bill. And I may sign on to a streaming bill. DVDs by mail has the selection but you can wait months to see a title. Satellite TV gives you a lot of options but you can't watch what you want, only what's on. Streaming is great but the content is minuscule. (Though I'm told there are workarounds to get Netflix US in Canada.) Itunes is good but overpriced. (And why can't I watch the movie again?)

I don't watch pirated content 'cause I wouldn't like to be pirated. But boy, the studios need to get a better video distribution system in place stat, 'cause the audience is going up the learning curve on movie piracy.

Labels:

4 Comments:

Awhile back I wanted to watch an episode of CASTLE that I had missed...

It was already off of Hulu by that point (where I usually watch my TV), so I went to ABC.com and there it was - full episode and everything - ready to go...

Not quite.

I had to sign up for ABC.com...

I had to download a bit of code to watch the show...

I had to close my browser and restart it...

And when it told me yet again, that I needed that same code (though I had already downloaded it and ABC.com said I was ready to go AFTER I reopened my browser)...

I went "elsewhere"... Two mouse clicks later and I was watching the show I wanted.

You don't erect barriers in front of people who want to watch your shows with your ads embedded in them. Since, many networks don't do reruns anymore you would think that they would want an audience who will watch their shows no matter where/ when they are...

By Blogger Cunningham, at 5:28 PM  

"If the studios were smart they'd go to the mat and create a massive one-stop shop for TV and movies, find a price point they can live with and then set programmers loose to make the thing as easy to use and ubiquitous as possible."

I think this is probably accurate in the long run.

However, I think many of us who work in TV and film don't realize how many people simply have no idea how to / and where to pirate these things. Or it doesn't even occur to them. I think your average viewer is much less inclined to "work" for content than your average pirate. And I think your average viewer FAR outnumbers pirates.

I'd wager that in its current state, most studios and networks still make more $$$ doing what they are currently doing and just accepting loss as part of the equation.

Price point for content via the internet is generally ultra low. We're a generation of people used to getting things for free, especially when the internet is involved.

I guarantee there's an army of accountants crunching the numbers that prove settling for a low price point to curb piracy wouldn't make anymore money than they are currently making.

Really, the only reason you're seeing a huge campaign against piracy (other than its stealing) is because it is money out of the producer's pockets.

When I worked at Best Buy they had incentives to keep theft below 10% of their losses. It was accounted for in their yearly inventory. Anything below 10% was bonus money in the manager's pockets -- so they were personally invested in keeping theft low. They didn't care about the theft or the merchandise, just the money they were out, because in an ideal world that 10% loss would be in their pocket(s) at the end of the year.

By Blogger James, at 9:33 PM  

That abc.com story above is a pretty good example of the overall problem. Its almost like the studios/networks (hereby called "the suits") operate in this belief that everything, *including the player you view their content on* has to be branded in some way. Want to watch ABC shows? Gotta use the ABC branded and coded player!

Branding is great until it gets in the way of actually getting the product to people.

You gotta find an easily accessible platform and back that horse. People like a simple, common way to get at what they want. Or at least, I know I do.

I chuckle when I see the Time Warner commercials saying OUR ON DEMAND MOVIES AREN'T ON NETFLIX YET. Well, yeah, because you strong-armed a deal. But if you clowns think I'm going to stop paying $15 dollars a month and start paying upwards of $60/mo just to get content a month faster, you're crazy. I can wait. There are plenty of movies and TV shows available for my meager 15 bucks to hold me over until the other titles become available.

We like a community watering hole.

By Blogger Harlan, at 2:35 PM  

Also, too:

* 98% of the product sucks
* the economy definitely sucks
* Warcrack et alia

By Blogger Greylocks, at 4:31 PM  

Post a Comment

Back to Complications Ensue main blog page.



This page is powered by Blogger.