According to Deadline Hollywood
The percentage of broadcast commercials skipped by DVR users dropped to 46.7% in the 2011/2012 season from 58.8% in 2007/2008. For cable, 50.4% of the ads were skipped this past season vs. 52.8% in 2007/2008.
So not only are half of us watching ads we could easily skip, about ten percent of us have stopped bothering to skip.
Slate theorizes that it has something to do with all those commercials that look like the show you're watching
This is good news for the business model of broadcast TV and free cable, which depend on viewers "agreeing" to watch ads in return for getting shows for free.
In the long run, I 'spect everything will wind up on something like Netflix or something like iTunes -- either a subscription fee for unlimited streamed content, or an à la carte menu for streamed content. But it doesn't look like we're anywhere near a tipping point.
Labels: TV distribution technology
Most of what we watch these days is downloaded through our Comcast account. And since our browser has ad-blocking software, the programs we watch are preceded by around 30 seconds to a minute of a black screen with a message asking us to please disable our ad-blocking software so they can play us a commercial.
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