Small Screen, Big Picture

I've been dipping into Chad Gervich's book SMALL SCREEN, BIG PICTURE. It's a really complete look at how the TV business works. There's quite a bit on spec scripts and how to get people to read them, but it also covers things like video village, upfronts, production schedules, back nine, deficit financing and POD deals. If you want to know how the TV biz works, soup to nuts, this is a great resource. There's almost too much information to actually use, but that's why you keep the book on your shelf: what do I do now I've got a PA job again?

Chad is an accomplished TV producer and executive, so he knows the nitty gritty of the biz. And he's a young guy, so his book is up to date, with sections on YouTube, reality shows and viral videos.

I interviewed Chad, as you may recall, back in December: part 1, part 2, part 3, and part 4.

Check out his book!