Listen to the Fans!

I’ve talked about how to use feedback: listen to the criticism, be wary of solutions other people offer. Until your game comes out, fan feedback is often particularly dubious. They only know the games they’ve already played. They’re making guesses about your game. If they criticize it, they’re only criticizing the version of your game that they have in their head.

(This is a little like when your fellow devs criticize an idea you have. Often they are criticizing what they think you want, when what you want is something else.)

At a certain point, though, your game gets an announcement trailer, and now they have some data to react to. Do they like what they see? And is what they saw the same as the game you’re making? Then you’re in great shape. You’re selling what they’re buying.

On Fragpunk, we did our best to make the game wackier than competing hero shooters; and we gave the game a novel mechanic, allowing players to change the rules of the game before each round. (For example, give their opponents Very Big Heads.) To our delight, when our announcement trailer came out during the Xbox Showcase, social media and critics were all talking about how our game was a “wacky answer to Valorant.”

What if they love what they see and it’s not the game you’re making?

In my book on writing movies, Crafty Screenwriting, I suggest pitching your screenplay before you write it. Rather than writing a whole script and then trying to sell it, pitch a bunch of ideas out to buyers and see which spark interest. Then write the script that got the best reaction.

Samuel Z. Arkoff used to take posters for movies to potential buyers. The movies that buyers wanted, he commissioned scripts for those movies and then shot them.

What if you try to make the game they want? Don’t do it if it will hurt the game, obviously. But maybe the game the fans want is a better game. Maybe lean into that.

We essentially did that on We Happy Few. It wasn’t an announcement trailer, it was demoing the game at PAX. As I discuss elsewhere, we were working on a procedurally generated game, but what fans most liked in our demo was the hand-crafted individual encounters. So we went back home and pivoted the game to focus on hand-crafted encounters.

Listen to the fans.