Check out the reviews in this ad for Joshua Jackson's new movie, as observed by Torontoist
What does it say that instead of critic's blurbs, they've taken comments from internet users about a film they haven't even seen. I'm glad it's getting a fairly wide release, but quoting message board users??? Tht's what Canadian film promotion has come to?
P.S. My word verification word was mench. I just thought that was funny.
Surely it's ironic? Many of the ads quoting "critics" are really bullcrap in a prom dress -- isn't this a riff on that? I think it's funny.
Mary, if the film were a comedy, I might agree with you. It's not though, so I think they're actually serious with it.
Maybe it's the movie that got it wrong. ;-)
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