Tuesday, March 24, 2009

I ran across this Australian PSA, which seems to me just about the state of the art in don't-drive-drunk ads. Warning: graphic hospital scenes.



Hell of a tagline, too.

10:59 AM

2 Comments:

To me it seems these ads only have a marginal effect. The 'bloody idiots' are still on the road all the time, drunk or not.

Drunk driving, speeding, road rage, you name it.

But admitted: 'marginal' is better than 'no effect'.

I am just wondering if Australia is worse than the rest of the world.

By  Karel, at 12:22 AM  

Australia has a bit of a "hard drinking" culture, but I don't know if they have a worse drink-driving problem than anywhere else.

However, they do seem to be willing to take the gloves off when it comes to drink driving ads...

By  Korvar The Fox, at 11:42 AM  

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