Thursday, October 14, 2010

How Fast Can a Viewer Decide?


20% of online viewers ditch an online video within 10 seconds.

I mention this only to make the point that people can make choices ridiculously fast. When I say development people give your query letter less than ten seconds to grab them, I'm not exaggerating for effect. Once you've grabbed people, you've got some time to make your point, but start with the grabby.

That doesn't mean something has to blow up. That means something compelling has to happen.

Wednesday, October 13, 2010

The Circle Cast



I was rather jazzed to discover that my novel, THE CIRCLE CAST: THE LOST YEARS OF MORGAN LE FAY, is coming out next month (due to a type I thought it was coming out next year). You can already pre-order it at Amazon.ca.


Morgan le Fay, seducer of King Arthur, sorceress, destroyer of Britain, was a girl once. When Uter Penndragon uses Merlin's magic to seduce her mother and murder her father, Morgan flees to Ireland to avoid being killed herself. But Ireland is no refuge. She's captured in a slave raid and sold to a village witch. As Morgan comes of age, she discovers her own magical powers. She falls in love with a young Irish chieftain. But will her drive for revenge destroy her one chance for love and happiness?

Hallowscream

I was kinda jazzed to learn this morning that YOU ARE SO UNDEAD is also screening at Hallowscreen in Sarasota on Hallowe'en. That's five festivals we're screening at, and so far only one has rejected us. (NYFF. Snobs.)

We're Number Three!

I was very pleased to see that Complications Ensue is #3 in a list of 60 Best Blogs for Aspiring Screenwriters!

NetGalley

I have a novel coming out from Tradewinds next month about Morgan le Fay (THE CIRCLE CAST: THE LOST YEARS OF MORGAN LE FAY). I've been trying to figure out how to distribute review copies electronically. It costs a lot of time and effort to mail out review copies to reviewers and bloggers who may or may not actually read the book; and then you wind up with all your review copies migrating to used book stores and thence to Amazon where they sell for $2, undercutting your business.

I was jazzed to discover NetGalley. They do exactly what you'd expect. You upload a PDF to their site, and they give you links and widgets so that when you query reviewers and bloggers, they can immediately download a copy of your book onto their computer, iPad, Kindle, Nook, Sony Reader or other e-reader device.

They handle the DRM, in case you don't want your PDF spreading virally.
1. You build NetGalley title pages for all of your titles. Include marketing copy, photos, cover art, videos, audio--all of this plus the digital galley of your title. You can also list your title in NetGalley's Public Catalog, which will allow NetGalley users to find and request your galley. You can offer your contacts several different reading options for the galley—they can download a protected or open PDF, read on a reading device such as the Sony Reader or Kindle, and even request a printed galley if you choose.

2. Using our inviting tools, including a widget you can embed directly in your emails, invite your contacts to view your galley. Contacts can include reviewers, bloggers, media, librarians, booksellers, retailers, educators, etc. You can invite as many contacts as you like, and you can also search our member database to add new contacts to your list.

3. You will be able to see who has viewed your title and even receive reviews back through NetGalley if your contacts choose to post their comments.

There is no charge for professional readers to use the service; publishers pay a set-up fee plus a monthly cost depending on the number of titles you have on the site. How many titles were you thinking about listing (we have a minimum requirement of five)?
Pretty nifty, huh?

Meanwhile, for film festival submissions, there's Withoutabox.

Monday, October 11, 2010

Fair Option Price

Q. In today's feature film market, what is considered a "fair" amount for a one year option on a script? Is it based on the projected budget of the production? I've asked around, and even people I know in the business don't seem to know.
There's no such thing as fair. There's only what you negotiate, and what the "standard of the industry" is.

Under the Writer's Guild of American Minimum Basic Agreement, an option can be no less than 10% of the purchase price of the screenplay. If I understand the Schedule of Minimums correctly, the minimum for sale/purchase of an original screenplay is about $35,000 if it's a low budget screenplay, and $75,000 if it's high budget.

If you're dealing with studios or US production companies with studio or network deals, these numbers ought to hold.

Under the Writer's Guild of Canada IPA, an option must also be 10% of the purchase price, which is a minimum of just over $50,000.

In practice, Canadian producers and non-affiliated US producers rarely have any money lying around to option scripts. So people compromise.

In the US, producers often seek to option material for free, if they can get it, or for five hundred or a thousand buck, depending on how badly they want the script, how solvent they are, and how willing the writer is to walk away from the deal.

In Canada, there may be an "option to option." A WGC deal is struck, but not executed. The producer gets a cheap (free-$1500) option to take the script to funding agencies (Telefilm, provincial agencies like SODEC and OMDC), Greenberg and Corus Made With Pay. If the funding agencies cough up money for development, the WGC deal goes into effect and the producer pays the full option price.

This is not kosher by the Guild, of course, but good luck getting a producer to pay you $5,000 to option your script prior to Telefilm giving him the cash.

Likewise, in TV, it's not that common to get the full option payment before a network signs on. Then the network pays for the option.

In related news, Telefilm has taken to asking for an extremely detailed and long pitch before it funds the writing of a script. If a writer is called on to write up such a pitch based on a producer's idea, then he's probably not going to get more than a couple thousand bucks to write it, and the producer will try to get it for free. If Telefilm is willing to provide the dowry, then the producer makes an honest woman of the writer. This is really not kosher, because the writer's essentially writing a treatment at far below scale. This is something that the WGC is discussing with Telefilm.

UPDATE: BeingBrad asks:
Q. Holy crap. So do writers for the Canadian market actually make enough money to live?
Yep. However, nobody lives on option payments. The payday on features is when you get paid to rewrite your optioned script (about $20,000-$30,000). Telefilm puts a fair amount of money into developing scripts, so if you have a few good projects that the funding agencies spark to, you can put together a good year. You just won't get rich. The jackpot is if your feature actually gets made, and you get a production fee that can run into the low six figures on a decently budgeted film.

In practice, though, most pro feature writers also write TV, or they also direct.

Likewise in TV the options are small, but if the network picks up your show for development, they'll commission a pilot and perhaps a bible. Then you ought to be getting a few tens of thousands of bucks. And if your show goes into production, you ought to make a couple hundred thousand in the first year.

Comparable numbers in the US are, of course, much higher, and in revenge, everyone in LA considers themselves humiliatingly underpaid.

Thursday, October 07, 2010

Mohawk Girls

Tonight I am definitely checking out MOHAWK GIRLS, the pilot for a proposed new APTN series MOHAWK GIRLS starring the amazing Tiio Horn. It airs at 12:30 am, but that's what DVRs are for, right?

UPDATE:  It is a quite charming take on SEX AND THE CITY, the "city" being the Kahnawake rez. Tiio Horn sure 'nuff does radiate the star quality. Props to Cynthia Knight for her script. I hope this gets picked up!

Wow. Just wow.

I had the misfortune to buy a certain number of points on Xbox LIVE in order to buy software. Imagine my surprise when I realized they were billing me $10.15 a month on top of the charge for the points! I pointed out to Microsoft, and then my bank, that I did not authorize a "subscription" of any kind. But I am told that somewhere in the fine print, there is a clause that says, "We can sign you up for anything we like, and if you dispute it, we will keep your money." Or something more or less to that effect.

If anyone out there wants an excuse to pirate Microsoft Office, I hereby give you my blessing.